Entertainment Industry Essay

1. ENTERTAINMENT labor2. INTRODUCTION The story of single-screen theatre has reached its troubling end in India. Multi-screen theaters have opened new vistas for the entertainment assiduity. After the entry of corpo ordinate titans analogous Reliance, the scenario of entertainment go has become to a greater extent professional than ever. These theaters have changed the entire movie-going experience.3. Multiplexes currently effect 4-5 % of the 12,900 screens in India, the effort has a long way to go. This is just the beginning of multiplex revolution. In multiplex segment, PVR is the merchandise leader in India. Besides, there be other major players like Adlabs, Waves, Inox Leisures, Cinemax, Fame and so forth These multi-screen theaters have started more facilities for customers like online ticket booking, attractive sales promotion schemes, home delivery of tickets, SMS booking, toll-free calling run etc.4. CUSTOMER RELATION MANAGEMENT Customer kindred management (CRM) is a broadly recognized, widely-implemented schema for managing a companys interactions with customers , clients and sales prospects.5. PHASES The three phases in which CRM support the relationship between a traffic and its customers are to Acquire CRM smoke help a business acquire new customers through contact management, direct marketing , selling, and fulfillment. Enhance web-enabled CRM combined with customer service tools offers customers service from a squad of sales and service specialists, which offers customers the convenience of angiotensin converting enzyme- fail shopping. Retain CRM software and databases enable a business to identify and come back its loyal customers and further develop its targeted marketing and relationship marketing initiatives. 6. STRATEGY For larger-scale enterprises, a complete and enlarge plan is required to obtain the funding, resources, and company-wide support that can make the initiative of choosing and implementing a system success ful. Benefits mustiness be defined, risks assessed, and cost quantified in three general areas PROCESSES PEOPLE TECHNOLOGY7. The 7 Ps of Multiplex Cinemas PROCESS PROMOTION PHYSICAL EVIDENCE PEOPLE PLACE PRICE PRODUCT THE marketing MIX8. ENTERTAINMENT INDUSTRY This can be explained properly with the bifurcation below. Traditional live entertainment industry Theater Play writers Actors and Theater directors Music industry Composers and Songwriters Singers and Musicians Orchestras Publication industry Authors Journalists Publishers Printers The 20th century galvanic pile media industry Film studios Cinemas Broadcasting Record industry Theme parks Discothques9. WHAT IS A MULTIPLEX INDUSTRY Multiplex is a medium that offers a person composite entertainment comprising of a one stop destination to shop, entertain, and dine and watch a Varity of movies under a common roof. Multiplex are one of the means of lifestyle that offer to viewers the choice of watching a movie in a five star or three star environment.10. SOME FACTS ABOUT MULTIPLEXES Presently there are approximately 13000 screens in India with equal number of space available for the same amount of theatres to be opened. Multiplexes in India are given benefits for their development as they form a major part of the entertainment industry. Benefits much(prenominal) as overall tax concession, reduction in entertainment tax and so on are provided by the govt.11. COMPETITIVE RIVALRY WITHIN THE INDUSTRY THREATS OF NEW ENTRANTS THREATS OF SUBSTITUTES BARGAINING causality OF CUSTOMERS BARGAINING POWER OF SUPPLIERS PORTERS FIVE FORCE MODEL12. PROBLEMS FACED BY THE INDUSTRY- Indiscipline among filmmakers. This made the industry fragmented and disorganized. Piracy leading to massive losses for the industry. Lack of resources in terms of finance, human etc. Lack of corporatized management. Limited studio space and lack of security lending to an expensive foreign locales resulting in drain of resources. Reluctance of financial institutions to fund non asset based ventures Lack of expertise to handle in vogue(p) equipments.13. Services Provided Multiplexes provides the user, Entertainment-related information Pricing Availability Reservations for ticket for its cineplexes. Theatre Environment Auditorium Seating Restrooms Parking ambit Film Presentation Sound Quality Picture Quality Volume Food Service Cleanliness of bit Bar Selection of Concessions Taste/Temp of Food Item Personnel Ticket Cashier bit Bar Attendant Handling of Problems14. SWOT ANALYSIS OF ENTERTAINMENT INDUSTRY STRENGHTS most booming orbits in India Change in the lifestyle and spending patterns of the Indian masses on entertainment. Technological innovations WEAKNESSES 1. The Entertainment sector in India is highly fragmented. 2. The lack of efforts for media penetration in lower socio-economic classes, where the media penetration is low. 3. The film exhibition businesss fortunes depend on the success of the films they are sh owing 4. Rapid development of digital technology and the advancement in the broadband and networking space 5. Low margins and seasonal reckons in the movie exhibition .15.OPPORTUNITIES The Indian film industry is the largest film industry in the world in terms of no. of films produced and tickets change each year expecting growth will be continued in coming years. The increasing vex of global investors in this sector. The media penetration is poor for the poorer sections of the society, offering opportunities of expansion in this area Rise in viewership and advertisement expenditure. THREATS Piracy, violation of intellectual property rights poses a major threat to media and entertainment concerns. Rapid innovations in technological sector. Increased competition with other entertainment sector like IPL, affect the occupancy rate in theatre.16. Research Objective The major objective of this research was to determine the factors that constitute the bases of customer relationship ma nagement (CRM) wrt.two multiplexes in Noida city Waves and Adlabs.17. Research Methodology The take on was an explanatory meant for the purpose of investigation of factors that constitute the foundation of CRM in entertainment sector. Based on these factors , Adlabs and waves multiplexes were compared .this reserch was conducted on 100 movies-goers in noida (50 visitors of Adlabs and 50 of Waves ) which include students , business men , executives, family etc.18. Tool For Data Collection And Analysis For primary data arrangement , a self administered and non disguised five point scale questionnaire containing 21 statements was used For the research , few hypothesis were formulated and tested for significance to prove the objective in scientific manner.19. Results and Discussions Ambience this factor was constituted of level of consolation in multiplex , fully air conditioned hall, plush and comfort chairs. Amenities This factor constituted customer well-disposed services , food joints , drinking water facilities , becoming and clean toilets and kid zone etc ..20. Speedy services This factor constituted spped of ticket booking , quick-wittedness of quick location of speed , speed of services in restaurnant . Staffs amenableness This factor constituted the friendly behaviour by staff, their problem solving attitude .21. Online services The factor constituted the range of online services provided by multiplex , online ticket booking and online payment system. Infrastructure The factor constituted infrastructural components like construct and other facilities.22. Conclusion and Implications The study has determined six factors ambience amenities speedy services staffs cooperativeness online service andinfrastructure. The result of this study can be of use for multiplex theatres via-a-vis single screen theatres. This study can be made on large sample and comparison across various cities can be done. However, this study is limited to noida city only . The study has wide implications for the industry in specific. untold work can be done towards strengthening CRM practices in multiple segments in INDIA .